Average Reviews:
(More customer reviews)Having been in the business for 15 years as dispenser/owner, I would without a doubt, recommend this to anyone in our field that is responsible for the vision and growth of a hearing healthcare business. Covers the basics very well, and presents the overall picture of what direction to go-in order to set yourself up for success, in a clear, and insightful manner. My personal emphasis would have focused a bit more on encouraging us all to do business "the right way"...which was a point in the book, but in my opinion is THE MOST IMPORTANT ingredient in ANY hearing aid business today...one that MUST be in the forefront of every thought, and every action we make, everyday, of every year. The reality is, that we have a VERY poor image in WAY too many peoples' mind, and there are WAY to many dispensers/audiologists that are in this for one thing, and one thing only...the almighty dollar...which drives me ABSOLUTELY MAD!! We have one of the few occupations that allow us to actually improve our clients quality of life, and the lives of EVERYONE around them, and it is something I take VERY seriously, and with the utmost responsibility...and I wish more of us would take that approach. Having said all that, I thought they did an outstanding job with the book, and again, I would recommend to ALL of my colleagues. Thanks.
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Achieving a Return On Investment is not happenstance. It is a direct result of utilizing sound business practices.Dr. DuBrino has contributed 4 articles to Advance for Audiologists and Advance for Nurse Practitioners over the past 5 years that have presented the research and day to day experiences of consulting with various audiologists throughout the industry.Erecting a sign outside the office; and publishing one's name and picture in the newspaper has not guaranteed a successful marketing campaign that resulted in a bottom line that paid the bills and afforded the business owner a good living.The major obstacle in the hearing industry in assisting individuals to overcome their communication difficulties is to get them to pick up the phone and call for an appointment. Education begins with having an audience that is motivated to seek the information one has to offer. It must also address the concerns people have; and offer a solution in a way that gives them the opportunity to decide how well they need to hear and understand others within an investment that is both comfortable and affordable to their needs. Therefore, it must be notable, succinct and attractive to the target audience you seek so that they will call your practice.Signage, brochures, flyers, business cards, direct mail, Newspaper ads, Television commercials, radio spots, all have to have a consistent and encouraging message.Sound business practices are concomitant with sound professional practices in Audiology and Hearing Instument Sciences. This component of Business Acumen has admittedly been lacking in curriculums within the schools of Audiology. He believes that the information in this book would complete the pattern for success for those professionals who would venture into private practice.
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